Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Implementing A/B testing and conversion rate optimization
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Implementing marketing automation and lead generation strategies
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Staying updated with the latest performance marketing trends and technologies
Key Requirements
You have a degree in Marketing, Business Administration, or a related field
You have 2-4 years prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
You are a highly goal-oriented individual and have excellent communication skills
You are open-minded, curious, and a strong problem-solver
